Arkib Peristiwa

Trump, Brexit and the Future of Polling

Lokasi: Sydney, Australia
Siri Peristiwa: Conference

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Recent elections in the United States and United Kingdom have been characterised as a challenge to the reliability of public opinion polling. Join the ABC's Annabel Crabb and the United States Studies Centre's CEO and polling expert Professor Simon Jackman in conversation with the founder and CEO of innovative global survey company YouGov, Stephan Shakespeare. Together they'll discuss what innovations are being used to keep polling accurate and relevant to understanding politics in the future, and announce a new initiative in public opinion research.

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A spate of unexpected political outcomes has called into question the accuracy of polling, with many commentators still stating they didn’t see the latest UK general election coming. In this age of uncertainty, YouGov stands alone as the only polling firm to accurately forecast that the UK was heading for a hung parliament.

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Football Inc. is Haymarket Media‘s football content agency which sits alongside the world’s most popular football magazine, FourFourTwo in Haymarket’s stable. In conjunction with YouGov – the market leading consumer insights company – Football Inc. is about to launch the second annual Fan Index research. It presents detailed insights from over 8,500 football fans in nine markets worldwide including Australia, China, Hong Kong, Indonesia, Malaysia, Singapore and Thailand in the APAC region. The results are a comprehensive dive into the allegiances, consumption habits and opinions of football fans across the region. The research will be launched at a breakfast briefing where YouGov's Head of Singapore, Stephen Tracy will share with you an executive summary of the research.

Programmatic Trading in the Mobile World

Lokasi: Sydney, Australia
Siri Peristiwa: Seminar

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Organized by InMobi, "Programmatic Trading in the Mobile World" event will be held in Sydney on 4 May 2017. At the event, InMobi and its 5 guest speakers will provide insights on the multiple functions of mobile advertising and how these work together, challenging the current status quo and opening up conversations to define the path to better programmatically driven advertising, with a key focus on user experiences and data.