New research also reveals two thirds of people would trust a brand less if it was found to be advertising on a platform that contains fake news
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...
New YouGov research also reveals that attitudes to gender are generational
The latest YouGov BrandIndex data suggests excitement among older generations is more muted.
New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate
As Domino’s Pizza prepares to announce its Q2 results tomorrow, YouGov for Traders takes a closer look at one of this decade’s best-performing stocks, ...
The appetite for fast food just keeps on growing. In cities across the Asia Pacific, the likes of fast food chains continue to court ...
BrandIndex data reveals booming business in Singapore but plenty of room for growth in other markets
Pizza is one of the most popular food items for quick meals, parties, and gatherings with friends. Almost four in five (78%) in APAC ...
Over the reporting period, Yum China Holdings’ share price experienced dramatic growth, rising over 40%. Looking at our BrandIndex data, which measures consumer opinion ...
Work, work, work. All we ever seem to do is work. According to the latest research from YouGov, the world’s leading online research firm, ...
The market for children’s toys is deeply divided. But which toys, if any, are suitable for both boys and girls? And should children’s toys ...
Attention public transport users! YouGov’s latest research reveals which traits people find to be the most annoying when using public transport. Read on to ...
As the dust of the general election settles, many commentators are still stating they didn’t see it coming. But we did. We said at ...
'Life isn't fair' was a retort many of us threw out to our families as we were growing up. YouGov, the world’s leading online ...
New data from YouGov Reports reveals the many ways today's youth aren't vacationing like their parents' generation.
Gender equality and women’s empowerment has been encouraged for decades. As society changes, we see more and more women holding senior positions in companies, ...
Across most of America and Europe, a mothers’ right to breastfeed in public places is protected by law. Companies there can even be fined ...
Airlines are introducing new features to make the flying experience as joyful as possible. But how do people feel about these features and what ...
Whether someone is fashionable is rather subjective. But the latest YouGov survey can give you a hint on the general fashion taboos that most ...
With Amazon yet to announce its South-east Asia market expansion plan officially, would reports of the expansion still impact on Amazon’s brand perception among ...
Technologies bring us convenience and improve our standard of living. In the past decade, we saw lots of advancements that we probably never thought ...
It’s official. Awards season is upon us again and this week’s Oscars will define the big Hollywood winners from the past year. But rather ...
It hasn’t been ‘business as usual’ for the automotive industry in recent years. While we were shocked to learn about Volkswagen’s global emissions’ scandal ...
YouGov research finds that as much as 96% of APAC respondents have made vows to themselves for 2017. While saving resolution is the most ...