YouGov | What The World Thinks

A fifth of Malaysians have faced ethnic discrimination when renting property

Malaysians split on the issue of race in renting

Shopee most recommended brand amongst Malaysians

Shopee has the strongest brand advocates among Malaysian consumers, new analysis from YouGov BrandIndex reveals.

Malaysians divided on a third national car project

Eight out of ten Malaysian car owners drive either a Perodua or Proton

Four of ten Malaysians support legalisation of medical marijuana

Stances on legalisation differ amongst genders, income groups and illnesses.

Malaysian millennials praise AirAsia as top brand

Examining the most positively talked about brand amongst those aged 18 to 34

WhatsApp is the most positively perceived brand in Malaysia

WhatsApp again tops YouGov BrandIndex’s annual brand health rankings for Malaysia. In a list featuring a large number of global brands, the messenger service ...

Half of social media users would let brands sponsor their photos

YouGov finds many Malaysians would allow brands they like to use them for advertising in unusual and personal ways

No demand for fake meat

Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men are more likely to try it

52% of Malaysians believe businesses have a responsibility to prevent environmental damage

New YouGov Omnibus research finds that 92% of Malaysians think businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) ...

30% of Malaysian consumers have boycotted a brand

YouGov’s new Brand Boycotters report explores the nature of consumers that stop using a brand, and underlines how vital it is to placate their ...

Fast fashion: 27% of Malaysians have thrown away clothing after wearing it just once

Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Malaysia

20-country study finds that people are more likely to value a partner’s personality over their looks

When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...

3 in 10 Malaysians have used internet dating

Malaysia Social is seen as the most respectable online dating platform

Millennials and baby boomers feel better represented by the media than by advertising

New YouGov research also reveals social media is missing a trick by ignoring baby boomers

Two-thirds of Malaysians believe robots will take jobs away from many of us

Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. New YouGov ...

1 in 3 people have changed their behaviour based on their horoscope

New YouGov research reveals nearly half of young people take star signs seriously

80% of Malaysian women who have suffered from period pain say it has affected their ability to work

Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.

Yes to sandals, no to flip flops – YouGov’s guide to office attire

Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!

Recruiters beware! One in five people in APAC admit to having lied on their CV

YouGov finds that the most common lies people tell are about their experience and personal interests

Tapping into the singles’ economy: What are the most popular activities consumers do alone?

Nightclubs and bars are the places most people would not go to by themselves

Three-quarters of APAC residents think it’s OK for women to propose to men

New research also shows half of respondents believe an engagement ring should cost at least one month’s salary

Ad of the month – 7-Eleven

This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...

68% of APAC residents believe there is a problem with fake news on digital platforms

New research also reveals two thirds of people would trust a brand less if it was found to be advertising on a platform that ...

Majority of APAC residents (56%) believe masculinity and femininity are socially constructed

New YouGov research also reveals that attitudes to gender are generational