WhatsApp again tops YouGov BrandIndex’s annual brand health rankings for Malaysia. In a list featuring a large number of global brands, the messenger service reigns supreme for the second year ...
YouGov finds many Malaysians would allow brands they like to use them for advertising in unusual and personal ways
Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men are more likely to try it
New YouGov Omnibus research finds that 92% of Malaysians think businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) ...
YouGov’s new Brand Boycotters report explores the nature of consumers that stop using a brand, and underlines how vital it is to placate their ...
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Malaysia
When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...
Malaysia Social is seen as the most respectable online dating platform
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. New YouGov ...
New YouGov research reveals nearly half of young people take star signs seriously
Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.
Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!
YouGov finds that the most common lies people tell are about their experience and personal interests
Nightclubs and bars are the places most people would not go to by themselves
New research also shows half of respondents believe an engagement ring should cost at least one month’s salary
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...
New research also reveals two thirds of people would trust a brand less if it was found to be advertising on a platform that ...
New YouGov research also reveals that attitudes to gender are generational
The latest YouGov BrandIndex data suggests excitement among older generations is more muted.
New research also reveals the rise of the ethical consumer: 58% of people think fairtrade certification is an important factor when buying chocolate
As Domino’s Pizza prepares to announce its Q2 results tomorrow, YouGov for Traders takes a closer look at one of this decade’s best-performing stocks, ...
The appetite for fast food just keeps on growing. In cities across the Asia Pacific, the likes of fast food chains continue to court ...
BrandIndex data reveals booming business in Singapore but plenty of room for growth in other markets
Pizza is one of the most popular food items for quick meals, parties, and gatherings with friends. Almost four in five (78%) in APAC ...