Malaysian millennials praise AirAsia as top brand
Examining the most positively talked about brand amongst those aged 18 to 34
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WhatsApp is the most positively perceived brand in Malaysia
WhatsApp again tops YouGov BrandIndex’s annual brand health rankings for Malaysia. In a list featuring a large number of global brands, the messenger service ...
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52% of Malaysians believe businesses have a responsibility to prevent environmental damage
New YouGov Omnibus research finds that 92% of Malaysians think businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) ...
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30% of Malaysian consumers have boycotted a brand
YouGov’s new Brand Boycotters report explores the nature of consumers that stop using a brand, and underlines how vital it is to placate their ...
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Fast fashion: 27% of Malaysians have thrown away clothing after wearing it just once
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Malaysia
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3 in 10 Malaysians have used internet dating
Malaysia Social is seen as the most respectable online dating platform
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Millennials and baby boomers feel better represented by the media than by advertising
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
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1 in 3 people have changed their behaviour based on their horoscope
New YouGov research reveals nearly half of young people take star signs seriously
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Yes to sandals, no to flip flops – YouGov’s guide to office attire
Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!
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Tapping into the singles’ economy: What are the most popular activities consumers do alone?
Nightclubs and bars are the places most people would not go to by themselves
