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30% of Malaysian consumers have boycotted a brand

30% of Malaysian consumers have boycotted a brand

YouGov’s new Brand Boycotters report explores the nature of consumers that stop using a brand, and underlines how vital it is to placate their anger following adverse headlines. It shows ...

  • Fast fashion: 27% of Malaysians have thrown away clothing after wearing it just once

    Fast fashion: 27% of Malaysians have thrown away clothing after wearing it just once

    Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Malaysia

  • 20-country study finds that people are more likely to value a partner’s personality over their looks

    20-country study finds that people are more likely to value a partner’s personality over their looks

    When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...

  • 3 in 10 Malaysians have used internet dating

    3 in 10 Malaysians have used internet dating

    Malaysia Social is seen as the most respectable online dating platform

  • Millennials and baby boomers feel better represented by the media than by advertising

    Millennials and baby boomers feel better represented by the media than by advertising

    New YouGov research also reveals social media is missing a trick by ignoring baby boomers

  • Two-thirds of Malaysians believe robots will take jobs away from many of us

    Two-thirds of Malaysians believe robots will take jobs away from many of us

    Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. New YouGov ...

  • 1 in 3 people have changed their behaviour based on their horoscope

    1 in 3 people have changed their behaviour based on their horoscope

    New YouGov research reveals nearly half of young people take star signs seriously

  • 80% of Malaysian women who have suffered from period pain say it has affected their ability to work

    80% of Malaysian women who have suffered from period pain say it has affected their ability to work

    Mumbai-based company Culture Machine hit the headlines recently by offering female employees the opportunity to take the first day of their periods off.

  • Yes to sandals, no to flip flops – YouGov’s guide to office attire

    Yes to sandals, no to flip flops – YouGov’s guide to office attire

    Throw away that tie, but sorry gents – you’re going to have to stick with those trousers even if you’re hot!

  • Recruiters beware! One in five people in APAC admit to having lied on their CV

    Recruiters beware! One in five people in APAC admit to having lied on their CV

    YouGov finds that the most common lies people tell are about their experience and personal interests

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