YouGov's APAC Quick Service Restaurants (QSR) rankings identify the top 10 casual dining brands in various Asia-Pacific markets. These are the brands that have achieved the highest average net score of six brand health metrics over the past twelve months: General Impression, Quality, Value, Corporate Reputation, Customer Satisfaction, and Recommendation. Data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.
McDonald's tops YouGov’s 2022 Dining and QSR rankings in Malaysia. The American hamburger restaurant's Index score of 45.4 places it ahead of 34 other popular quick service restaurants in the market. McDonald’s also ranked first in last year’s QSR rankings (50.9), but its score has fallen by 5.5 points this year.
KFC, which achieved an Index score of 39.4, takes the second spot. The American fried chicken restaurant also ranked second in 2021, although its score has fallen by 7.5 points this year (from 46.9).
Domino’s Pizza, which achieved an Index score of 28.1, clinched the third position. The American pizzeria rose one spot from 2021, when its previous score of 28.3 placed it in fourth
Subway achieved an Index score of 27.8 to come in fourth. The American sandwich restaurant rose one spot from 2021, when it was fifth (27.7).
Pizza Hut, which achieved an Index score of 27.8, rounds out the top five. The American pan pizza restaurant dropped two spots from last year (30.0), after its score fell by 2.2 points this year.
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Methodology: YouGov APAC QSR Rankings 2022 ranked brands according to their Index score, which is a measure of overall brand health calculated by taking the average scores of the following BrandIndex metrics: General Impression, Quality, Value, Corporate Reputation, Customer Satisfaction, and Recommendation.
The Index Rankings chart shows the brands with the highest average Index scores between 1 March 2021 and 28 February 2022 – and which have been tracked for at least 6 months. All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.