Welcome to YouGov APAC Dining & QSR Rankings 2021!
COVID has made 2020 one of the most challenging period for restaurants. Due to various dining restrictions and safety concern, consumers tend to eat out less frequently. To maintain businesses, many restaurants have taken measures like shifting their business to home delivery, or offering discounts for take-away customers.
In view of this, YouGov has examined the public perception of restaurants’ performance in the past 12 months and ranked the best-performing dining and quick-service restaurant (QSR) brands with the launch of YouGov APAC Dining & QSR Rankings 2021!
The rankings data is drawn from our daily brand tracking tool BrandIndex, which measures the public’s perception of thousands of brands every day across 40 sectors.
Check out the below rankings to see which dining and QSR brands have made the top 10 and top 10 improvers list in Malaysia!
Best Brands 2021 Malaysia: Dining & QSR
Most Improved Best Brands 2021 Malaysia: Dining & QSR
Want to see how other APAC markets compare? Our report highlights the top 10 and top 10 improvers list across 7 APAC markets. Click here to get your copy.
The brands in YouGov APAC Dining & QSR Rankings 2021 were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
The Index Rankings chart shows the brands with the highest average Index scores between March 1, 2020 and February 28, 2021. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. Both scores are representative of the general population of adults 18+.
All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.
All brands have been tracked for at least 6 months to be included in the rankings and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the Improvers tables.