Half of social media users would let brands sponsor their photos
YouGov finds many Malaysians would allow brands they like to use them for advertising in unusual and personal ways
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No demand for fake meat
Half the public ‘would probably not eat’ artificial meat grown in a laboratory – but men are more likely to try it
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52% of Malaysians believe businesses have a responsibility to prevent environmental damage
New YouGov Omnibus research finds that 92% of Malaysians think businesses have a responsibility to do social good, suggesting that corporate social responsibility (CSR) ...
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30% of Malaysian consumers have boycotted a brand
YouGov’s new Brand Boycotters report explores the nature of consumers that stop using a brand, and underlines how vital it is to placate their ...
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Fast fashion: 27% of Malaysians have thrown away clothing after wearing it just once
Fast fashion has transformed the way we shop. The latest YouGov Omnibus research reveals the extent of clothes waste in Malaysia
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20-country study finds that people are more likely to value a partner’s personality over their looks
When people look for love, what is thing they prize most highly? A new 20-country YouGov international study examines which attributes people most prioritise ...
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3 in 10 Malaysians have used internet dating
Malaysia Social is seen as the most respectable online dating platform
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Millennials and baby boomers feel better represented by the media than by advertising
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
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Two-thirds of Malaysians believe robots will take jobs away from many of us
Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. New YouGov ...
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1 in 3 people have changed their behaviour based on their horoscope
New YouGov research reveals nearly half of young people take star signs seriously
