Understand the brand boycotters - How brands can win them back


A brand crisis can have a massive impact on public perception. YouGov explores brand boycotters - people prepared to boycott a brand - and how a company may be able to win them back. 

 

In this report, we have run in-depth statistical analyses of YouGov Profiles data in Australia, China, Indonesia, Malaysia, Singapore and Thailand, to produce practical advice including: 

 

  • An overview of the impact a scandal can have on a brands’ health and how it is perceived among the public
  • Identifying reasons why people boycott a brand
  • Understanding people who have stopped using a brand or use a brand less following a scandal.

 

By understanding the brand boycotters, you can lessen the impact of their actions and help your brand recover. 

 

Download a FREE copy of the Brand Boycotters report by filling in the below form! 

 

 

Photo source: Getty Image

 

Contact

Email: ap.sales@yougov.com