Malaysian millennials praise AirAsia as top brand
Examining the most positively talked about brand amongst those aged 18 to 34
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WhatsApp is the most positively perceived brand in Malaysia
WhatsApp again tops YouGov BrandIndex’s annual brand health rankings for Malaysia. In a list featuring a large number of global brands, the messenger service ...
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Ad of the month – 7-Eleven
This month, retailing behemoth 7-Eleven is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its ...
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Singapore’s lovin’ it! New McDonald’s menu proves a hit with younger generations
The latest YouGov BrandIndex data suggests excitement among older generations is more muted.
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Quarterly Report: Domino's
As Domino’s Pizza prepares to announce its Q2 results tomorrow, YouGov for Traders takes a closer look at one of this decade’s best-performing stocks, ...
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Qoo10’s ambitions look to build on strong base
BrandIndex data reveals booming business in Singapore but plenty of room for growth in other markets
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Quarterly Report: Yum China Holdings
Over the reporting period, Yum China Holdings’ share price experienced dramatic growth, rising over 40%. Looking at our BrandIndex data, which measures consumer opinion ...
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Will Amazon be welcomed by Singapore’s shoppers?
With Amazon yet to announce its South-east Asia market expansion plan officially, would reports of the expansion still impact on Amazon’s brand perception among ...
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The fallout from Ford’s withdrawal from Indonesia one year on
It hasn’t been ‘business as usual’ for the automotive industry in recent years. While we were shocked to learn about Volkswagen’s global emissions’ scandal ...
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